Buyers Ask AI Before They Google
Founders, CFOs and procurement teams now start research in ChatGPT or Perplexity. If you are not in the answer, you are not on the shortlist.
Generative Engine Optimization makes ChatGPT, Gemini, Claude and Perplexity name your company when buyers, investors and journalists ask about your market.
GEO is likely right for you if at least one of these is true.
Founders, CFOs and procurement teams now start research in ChatGPT or Perplexity. If you are not in the answer, you are not on the shortlist.
The person reading it is already deciding. Being named there works like a recommendation, not an ad.
Earned coverage in tech and business media, expert quotes and interviews. These are the sources AI trusts most.
Every piece is optimized for search, so it brings organic traffic for months, not 48 hours.
Content and sources are shaped around the exact questions people ask AI, so the assistant names you.
Your story in one sentence