Insights

After a Series A, is PR an in-house hire or an agency? Compare cost, speed, and media relationships, and see why most startups land on a hybrid model.

Tier-1 finance reporters get dozens of pitches a day. Most get deleted within seconds, based on the subject line and the first sentence alone. The pitches that get read follow a pattern — and so do the ones that don’t.

Journalists and analysts build a mental shortlist of who to call for a given AI category early, and rarely revisit it once it’s set. The startup that gets there first, with a clearly defined category and consistent language, tends to stay the reference point.

Ask ChatGPT, Gemini, or Perplexity what a company does, and the answer comes from what’s already published about that company across the web, not from the company’s own site alone. Earned media increasingly shapes what AI chatbots and answer engines say about a brand.

Most founder LinkedIn content is written for engagement — a hook, a story, a call to comment. A backlink-earning LinkedIn program is written differently: it gives journalists, newsletter writers, and other sites a reason to link to it.

A fintech product launch runs through legal and compliance review before it reaches a press release, a landing page, or a pitch deck. Compliance-reviewed messaging means every claim in that copy has a source, every regulated term is used correctly, and every statement can survive a regulator’s or a journalist’s question. For payments, lending, banking-as-a-service, and AI-driven fintech products, marketing language sits close to regulated territory.