PR Built for Venture-Backed Companies

Strategic media relations and funding-aligned communications for fintech, AI, and SaaS companies scaling in the U.S. market. We align PR with your business milestones — not just your news cycle.

0 Tier-1 placements
0 Brands served
0 Years in tech PR
0 NPS score

Featured in:

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We work with:

  • Seed–Series C Startups
  • VC-Backed Fintechs
  • AI & SaaS Companies
  • CMOs & Heads of Comms
  • NYC-Based & Global Brands entering U.S.
— Verticals

Deep expertise where it matters

We don't do generalist PR. Our team is built around the specific narrative, regulatory, and investor dynamics of tech-adjacent industries — so your story lands with the right authority.

  • Fintech

    Regulatory-aware communications for payment, lending, and banking infrastructure companies. We understand compliance risks and investor sensitivity.

  • AI & Machine Learning

    Positioning AI startups and scale-ups as category leaders — before the category is crowded. From research labs to enterprise AI platforms.

  • SaaS & B2B Tech

    Thought leadership and pipeline-generating PR for SaaS platforms targeting enterprise buyers, CIOs, and procurement teams.

  • Crypto & Web3

    Narrative management for blockchain companies navigating regulatory uncertainty, community trust, and mainstream media skepticism.
— Our Approach

PR aligned with your funding cycle

Most agencies measure success in press clips. We measure it in valuation impact, investor confidence, and market positioning that compounds over time.
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Funding-milestone alignment

We time and calibrate media coverage to your raise rounds, product launches, and regulatory milestones — not arbitrary editorial calendars.

Executive authority building

Founders and CTOs become recognized voices. We build media presence that drives recruitment, investor credibility, and deal flow.

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Regulatory-aware messaging

Our fintech clients never go to press without compliance-reviewed narratives. We understand the difference between public positioning and regulatory exposure.

Strategic partner, not press distributor

We operate as embedded communications advisors — not an outsourced press release service. We own your narrative alongside you.

Why Fintech & Tech PR is high-stakes

  • Regulatory scrutiny amplifies every misstep in public
  • Investor confidence is fragile during volatile market cycles
  • Category is overcrowded — differentiation requires precision
  • Compliance-driven messaging risks if strategy is reactive
  • One negative cycle can delay or kill a funding round

This engagement is built for

  • Seed–Series B fintech startups
  • Scaling AI and SaaS platforms
  • CMOs and Heads of Marketing at growth-stage companies
  • In-house PR teams that need senior strategic bandwidth
  • International tech brands entering the U.S. market
— Services

What we deliver

Every engagement is structured around business outcomes — not activity metrics. We build, execute, and iterate.
Core Retainer

Strategic Media Relations

Sustained media presence that builds authority, not noise. We pitch with context — linking your story to market trends, funding events, and category conversations.
  • Journalist relationship management
  • Custom-pitched thought leadership
  • Newsjacking & agenda integration
  • Monthly editorial calendar
Growth Program

Startup PR

Structured PR programs for early-stage companies building market presence from zero. Narrative architecture before outreach – always.
  • Brand and media perception audit
  • Strategic messaging framework
  • First-mover media positioning
  • PR integration with fundraising
Executive Program

Founder & Executive Positioning

Turn founders, CTOs, and CEOs into recognized category voices. Speaker placements, bylines, podcast features, and LinkedIn authority builds.
  • Keynote & conference placements
  • Byline and expert commentary program
  • Media training & message development
  • LinkedIn thought leadership
On-Demand Retainer

U.S. Market Entry PR

For international tech and fintech companies entering the U.S. We translate your global narrative into locally resonant, culturally precise positioning.
  • U.S. market landscape analysis
  • Local journalist & outlet mapping
  • Localized narrative development
  • NYC anchor media strategy
On-Demand Retainer

Crisis Communications

Rapid response, message control, and reputation protection when stakes are highest. We mobilize within hours — not days.
  • 24h rapid response protocol
  • Stakeholder alignment messaging
  • Regulatory narrative management
  • Recovery positioning strategy
Advisory

PR Strategy & Consulting

Senior advisory for companies structuring their comms function, going through M&A, or preparing for a major public moment.
  • Communications audit & gap analysis
  • In-house team capability building
  • Pre-IPO or pre-raise positioning
  • Fractional Communications Director
— Selected Work

Results, not coverage reports

Brickit App
Fintech · App Launch
Led the U.S. media strategy for Brickit's launch, securing coverage in TechCrunch and The Verge within 6 weeks. Built an international PR narrative that positioned the product as a category-defining tool — driving measurable download growth and sustained editorial interest across top-tier tech outlets.
  • TechCrunch
    Tier-1 placement secured
  • The Verge
    Tier-1 placement secured
  • 6 wks
    From brief to first major placement
0 Increase in app downloads
0 Earned media mentions in 3 months
GE Healthcare
Enterprise Tech · B2B
Thought leadership campaign securing C-level interviews and industry panel placements. Increased B2B visibility through strategic media outreach across tier-1 healthcare and technology outlets.
0 Tier-1 media placements
C-suite Interview placements
Rakuten
E-commerce · Global
Influencer and media campaigns across U.S. lifestyle and business outlets. Secured features driving measurable traffic and sales performance through sustained editorial presence.
0 Brand visibility increase
0 Traffic & sales lift
— How We Work

Four-stage framework

We follow a structured, repeatable process — adapted to your stage, market, and goals.
Step 01

Strategic Audit

Media perception analysis, competitive landscape mapping, and gap identification. We don't pitch before we understand where you stand.

Step 02

Narrative Architecture

Core messaging framework, proof point development, and executive positioning — built before any media contact is made.

Step 03

Media Positioning

Strategic placement across priority outlets, tailored journalist outreach, and editorial calendar execution aligned to your business milestones.

Step 04

Ongoing Momentum

Monthly reporting, strategy iteration, and continuous authority building. PR that compounds — not just spikes on launch day.

After Comma didn't just pitch our story — they architected it. The TechCrunch placement came 6 weeks after our first call. The team understands what journalists actually need.
Head of Marketing Tech Startup · Series A
Hey understood the regulatory nuance of our positioning immediately. That's rare in a PR agency. We trusted them with sensitive communications and they delivered.
CMO, Fintech Platform Fintech · Series B
The U.S. market entry strategy was built around our funding timeline, not just our product news. That's exactly the kind of strategic alignment we needed.
CEO, Global SaaS Company B2B SaaS · Market Entry
— Recognition

A trusted partner in strategic PR

Recognized by clients and industry platforms for consistent, high-performancecommunications work in competitive markets.
After Comma - Top PR Agency Top PR Agency
Verified
Reviewed & Rated Reviewed & Rated
92% NPS
0 in strategic communications
Since 2019
0 industries
U.S. & Global
0 brands served
U.S. & Global
NYC-based · Industrious Hudson Yards
New York
— Founder
Lena Koma, Founder & Chief rule breaker

Lena Komarova Founder & Principal After Comma Agency

  • 0 Years in PR
  • 0 Brands served
  • NYC Based
Contact Lena
— Founder

"PR should move markets — not just move news cycles."

Lena Koma founded After Comma with a clear thesis: that strategic communications and business outcomes are inseparable — especially in tech and fintech, where narrative directly affects valuation, trust, and growth.

Before launching After Comma, Lena built and scaled a top-10 PR agency, developing deep expertise in crisis communications, executive positioning, and media strategy for high-growth technology clients. Today, she leads a lean, senior team in New York — working directly with founders, CMOs, and communications leaders at companies that can't afford PR that doesn't perform.

Ready to build PR that compounds?

Book a 30-minute strategic assessment. No pitch deck. No obligations.
Just a direct conversation about whether we're the right fit.
Schedule a Strategic Assessment

For B2B Companies

We position you as an industry authority to reach decision-makers, partners, and investors through trust-building communication and consistent media presence.

What’s Included:

We build long-term communication systems that nurture brand trust and engagement.

  • Content strategy for LinkedIn, Medium, company blogs, newsletters‍
  • Production of long- and short-form pieces: industry insights, POVs, case studies‍
  • Mapping user journeys from awareness to conversion through PR content

We make performance measurable — and use data to refine strategy continuously.

  • Monitoring of media coverage, brand sentiment, and share of voice
  • Reporting on PR impact: reach, engagement, traffic, conversions
  • Iterative refinement of content, channels, and brand messaging

We protect brand value in real-time and long-term.

  • Crisis risk mapping and stakeholder planning.
  • On-demand response protocols and rapid communication‍
  • Narrative resilience: building a reputation that withstands pressure

We design a custom communication strategy that supports both growth and reputation — tailored to your business model.

  • Brand and media perception audit (how you’re seen in the industry)
  • Strategic messaging: values, proof points, and executive positioning
  • Platform/channel selection: based on buyers, partners, or investors
  • PR integration with sales, marketing, and business development

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We secure high-impact media coverage and author all materials internally — no outsourcing, no generic PR content.
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  • Thought leadership articles, expert commentary, and case studies in outlets like Forbes, TechCrunch, Fast Company, WSJ
  • Journalist relationship management and custom pitching
  • Newsjacking and timely agenda integration

We position your brand in the right rooms — whether that means trade summits or consumer expos.

  • Speaking at industry forums, conferences, innovation events
  • Partnering with associations, think tanks, and analyst firms
  • Full speaker preparation: messaging, Q&A, decks, media training
Outcome: ‍You get a brand that stands for something clear and compelling — in both professional and consumer arenas. Whether you’re influencing C-level buyers or inspiring lifestyle audiences, we turn PR into a strategic growth engine that drives:
  • Recognition & trust
  • Community & conversation
  • Sales opportunities & brand equity‍

For B2C Companies

We position you as an industry authority to reach decision-makers, partners, and investors through trust-building communication and consistent media presence.

What’s Included:

We build long-term communication systems that nurture brand trust and engagement.

  • Content strategy for LinkedIn, Medium, company blogs, newsletters‍
  • Production of long- and short-form pieces: industry insights, POVs, case studies‍
  • Mapping user journeys from awareness to conversion through PR content

We make performance measurable — and use data to refine strategy continuously.

  • Monitoring of media coverage, brand sentiment, and share of voice
  • Reporting on PR impact: reach, engagement, traffic, conversions
  • Iterative refinement of content, channels, and brand messaging

We protect brand value in real-time and long-term.

  • Crisis risk mapping and stakeholder planning.
  • On-demand response protocols and rapid communication‍
  • Narrative resilience: building a reputation that withstands pressure

We design a custom communication strategy that supports both growth and reputation — tailored to your business model.

  • Brand and media perception audit (how you’re seen in the industry)
  • Strategic messaging: values, proof points, and executive positioning
  • Platform/channel selection: based on buyers, partners, or investors
  • PR integration with sales, marketing, and business development

‍

We secure high-impact media coverage and author all materials internally — no outsourcing, no generic PR content.
‍

  • Thought leadership articles, expert commentary, and case studies in outlets like Forbes, TechCrunch, Fast Company, WSJ
  • Journalist relationship management and custom pitching
  • Newsjacking and timely agenda integration

We position your brand in the right rooms — whether that means trade summits or consumer expos.

  • Speaking at industry forums, conferences, innovation events
  • Partnering with associations, think tanks, and analyst firms
  • Full speaker preparation: messaging, Q&A, decks, media training
Outcome: You get a brand that stands for something clear and compelling — in both professional and consumer arenas. Whether you’re influencing C-level buyers or inspiring lifestyle audiences, we turn PR into a strategic growth engine that drives:
  • Recognition & trust
  • Community & conversation
  • Sales opportunities & brand equity