HEALTHTECH · COMMUNITY PR

A new senior-safety brand

A new senior-safety brand, unknown in New York. One article later, user actions jumped 120%.
2026 See the results
  • people reached in 2025
  • clinics, foundations & senior centers
  • journalists and editors pitched
  • articles placed across platforms

— 01 / THE CHALLENGE

A new brand, unknown in New York.

A senior-safety brand with strong products and zero local name recognition.

BeWell entered a crowded medical-alert category with no presence in the New York market. Seniors, caregivers and the local organizations that influence their decisions — health media, foundations, senior centers — had never heard of the brand. We set out to change that, relationship by relationship.

BEFORE

Unknown in the senior-care community

No local media coverage. No relationships with senior centers, clinics or foundations.

THE GOAL

A trusted name among seniors and caregivers

Earned visibility across health media, local organizations and the platforms seniors and caregivers actually use.

About BeWell
BeWell Medical Alert is a New York-based medical-alert (PERS) brand helping seniors age independently and safely at home, with a device line that includes the BeWell Mini SOS Button, the SOS Smart Watch and an In-Home Cellular Station.

— 02 / WHAT WE DID

A campaign built
on community.

Five channels. One goal: make BeWell a familiar, trusted name in senior care.
  • 01

    Earned media outreach

    Pitched 200+ journalists and editors across health, lifestyle and senior-care outlets.

  • 02

    Articles placed

    Earned coverage across health and lifestyle media.

  • 03

    Community partnerships

    Foundations, clinics and senior centers engaged across New York and New Jersey.

  • 04

    NYC event sponsorships

    Sponsored the CaringKind Alzheimer's Walk and the Lenox Hill Thanksgiving Dinner.

  • 05

    Direct community reach

    Reached senior center residents directly through a newsletter partnership with Saratoga Senior Center.

— 03 / EARNED COVERAGE

Coverage. In the places that matter.

16 articles across health, lifestyle and senior-care media.

  1. Good Man Project

    Senior safety & independence feature
    Link coming soon

  2. Health Works Collective

    Healthtech & aging-in-place feature
    Link coming soon

  3. Life Positively

    Senior wellness feature
    Link coming soon

  4. The HealthCare Guys

    Medical-alert technology coverage
    Link coming soon

  5. Nurse Magazine

    Quoting Karmela Rafael
    Link coming soon

— 04 / THE IMPACT

Visibility with the community that matters.

  • TOTAL REACH

    People reached across earned media, sponsorships and community partnerships in 2025.

  • EARNED COVERAGE

    Articles across health, lifestyle and senior-care media.

    • Good Man Project
    • Health Works Collective
    • Life Positively
    • The HealthCare Guys
    • Nurse Magazine

  • COMMUNITY PARTNERS

    Foundations, clinics and senior centers engaged across New York and New Jersey.

    • CaringKind
    • Saratoga Senior Center
    • Lenox Hill Neighborhood House

  • EVENT ATTENDANCE

    Reached in person through NYC sponsorships — the CaringKind Alzheimer's Walk and Lenox Hill Thanksgiving Dinner.

— MORE SELECTED WORK

More stories. More impact.

All case studies ↗