Expert positioning · US market

Deep expertise. Public impact.

Building a US public profile for compliance expert Natalia Taft.
March — August 2026 See the results
  • combined reach
  • media index growth
  • expert articles
  • senior-level audience

— 01 / THE CHALLENGE

Make expertise visible.

20+ years in compliance. Almost no public presence in the US.

Natalia’s expertise travelled through personal referrals. We set out to build recognition across media, conferences and professional associations. One clear narrative. 
Five ways to bring it into the room.

BEFORE

Known through referrals

Few media mentions. Inactive LinkedIn profile.

THE GOAL

A recognised expert voice

A steady flow of opportunities in the US compliance community.

About Natalia
Natalia Taft is an independent compliance and regulatory governance advisor with 20+ years at banks, broker-dealers, asset managers and fintech companies in the US, Europe and international markets. She specialises in AML, sanctions, cross-border regulation and AI governance. The long-term goal includes board and advisory opportunities.

— 02 / WHAT WE DID

A profile built
on substance.

One clear narrative.
Five ways to bring it into the room.
  • 01

    Positioning that fits

    Refined key messages and relaunched her LinkedIn profile.

  • 02

    Outlets pitched

    Expert commentary and bylined columns to relevant media.

  • 03

    Podcast invitations

    Secured invitations to extend her expert voice.

  • 04

    Conference pipeline

    Built a six-month pipeline and prepared speaker applications.

  • 05

    Professional access

    SCCE, ACAMS, ECI, NACD and ACAMS New York closed dinners.

— 03 / EARNED COVERAGE

Expertise. In print.

expert articles
in industry media

  2. FinTech Futures

    Expert article
    Link coming soon

  3. Fintech News

    Expert article
    Link coming soon

  5. Risk.net

    Tokenisation commentary
    Link coming soon

— 04 / THE IMPACT

Visibility with the right people.

  • COMBINED REACH

    People reached across media and LinkedIn.

  • MEDIA INDEX

    Media index growth in just 3 months.

    1×
    Start
    ×9
    Month 3

  • EXPERT COVERAGE

    Articles in four industry publications.

    • Compliance Week
    • Risk.net
    • FinTech Futures
    • Fintech News

  • AUDIENCE QUALITY

    Of her LinkedIn audience are senior managers and C‑level executives at financial institutions.

    • Citi
    • JPMorgan Chase
    • HSBC

— MORE SELECTED WORK

More stories. More impact.

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